Research On The Impact Of Tourists' Experience, Place Identity On Their Resource Conservation Attitudes

Under the new economic system,the tourism industry has shown vigorous vitality.The development of tourism is inseparable from the natural environment.However,with the rise of the wave of tourism,some negative issues concerning environmental protection have also emerged.At the time of the holidays,the number of tourists in scenic spots has risen continuously,and there has been a phenomenon that does not match the carrying capacity of the scenic environment.Coupled with the lack of environmental friendly attitudes of visitors,the uncivilized behavior of tourists has become the norm in the scenic spots,and tourism activities have occupied one of the reasons for environmental pollution.Under the background of advancing the concept of ecological civilization construction and sustainable development,eco-tourism,environment-friendly behavior and resource conservation attitudes have drawn more and more attention from scholars at home and abroad.Due to the characteristics of ecotourism scenic spot are fragile and that can not be duplicated,"pro-environmental" tourism has emerged.In the process of ecotourism tourism experience,there is not only spatial connection between tourists and geographical environment,but also some kind of emotional connection,that is,place identity.Through the sense of place identity,tourists are more likely to demonstrate environmentally friendly behavior.As a representative of eco-tourism scenic spots,Chagan Lake Tourist Resort is a beautiful place with a rich variety of tourism resources and a national reputation for fishery resources.However,in recent years,through research on the water in Chagan Lake,it has been found that the degradation of the Chagan Lake ecosystem is more obvious.The reasons for this include not only the life cycle of the ecosystem has entered a recession period,but also the damage caused by human activities to the water body.Stengthening the awareness of tourists' ecological protection is imminent.Therefore,this paper tries to test whether the tourism experience and the place identity have an impact on the resource conservation attitudes through empirical research.The study takes Chagan Lake Scenic Area as the research area.The paper constructs the theoretical model of"tourism experience-place identity-resource conservation attitudes"and puts forward 11 hypotheses.Through field research,this paper investigates tourists from Chagan Lake Scenic Spot(non-local residents).Data on tourism experience,place identity and resource conservation attitudes were analyzed using SPSS 22.0.The data were analyzed by means of average,reliability,factor analysis and regression analysis to test the influence of independent variables on dependent variables.Hypothesis results show that tourism experience has significant positive influence on place identity,of which aesthetic experience,emotional experience and cognitive experience have a significant positive impact on place identity;tourist experience has a positive impact on resource conservation attitudes,among them,aesthetic experience,functional experience,emotional experience,cognitive experience have a significant positive impact on resource conservation attitudes;and tourist's place identity has a significant positive impact on resource conservation attitudes.And then from improving tourists' experience,developing the place identity of scenic spots;establishing the resource conservation attitudes,increaseing the scenic area propaganda,through these four aspects to put forward the suggestion and the future research direction.