Research On The Relationship Of Corporate Culture Factors To Strategic Change Of Corporation

The circumstance of corporate development is becoming more and more complicated, and competition among them is becoming much fierce along with being more deepened of integration with global economy. For adapting the complicated circumstance corporations need to be adjusted or changed on their strategies so as to meet the need of survival. Corporate strategical change must implement from the reality of corporations with adaptable speed, magnitude, depth, which can cope with the challenge of marketing circumstance and improve the performance of corporation. Culture stemmed form corporation itself is one of the important factors which can affect strategic change of corporation when strategic change has been affected by direct or indirect factors. It is the main purpose of this thesis about how the corporation culture affects the strategic change of corporation and the corporate performance further. We chose five factors of corporate culture as our research variables and explore the influence of how the five factors affect the strategic change speed, magnitude, depth and corporate performance.The thesis has got some results by adopting questionnaire investigation method of empirical research and analyzing the data by using the statistic analyzing software. Some basic theories have been introduced at first and the questionnaire was formed finally based on the theories of questionnaire survey items of home and abroad researchers. Some hypothesises have been put forward about the relationship of corporate culture and strategic change, corporate culture and corporate performance, strategic change and performance based on theories of these from home and abroad researches. During the process of the the data processing, the thesis combined pretest and total test so as to pure the questionnaire totally. The questionnaires were issued to construction sector. The thesis has got a conclusion of the realationship of every variable by using the structure equation modeling to analyze the independent variables and dependent variables.Some conclusions have been found according to the data such as team spirit (TS) and social responsibility (SR) have obviously positive correlation to strategic change speed (SCS), science and technology innovation (STI) has negative correlation to SCS, the dimension customer orientation (CO) which has been deleted because it can't pass the least data checking request can't be analyzed the influence to strategic change speed, magnitude, depth, and organizational learning (OL) has obviously negative correlation to SCS. TS and SR have obviously positive correlation to strategic change magnitude (SCM) and STI and OL have obviously negative correlation to SCM. TS and SR have obviously positive correlation to strategic change depth (SCD) and OL has obviously negative correlation to SCD, STI was deleted because it can't pass least data checking request. About the influence of corporate performance (CP), the thesis has still got the similar conclusion that TS and SR have obviously positive correlation and STI and OL have obviously negative correlation to CP. The thesis has got special conclusion about the relationship of SCS, SCM, SCD to CP, which is that SCS and SCM have no obviously positive correlation to CP but SCD has a obviously positive correlation to CP. Finally, the thesis has checked if strategic change has intermediary ability to corporate culture and corporate performance, and the checking conclusion displays that strategic change has no intermediary ability to corporate culture and corporate performance.