Greentown Management Group.,LTD New Business Strategy Research

As land price highs,the domestic real estate industry growing financial properties,real estate enterprises under cost constraint to financialization demand also increasingly obvious,the separation of investment and development business model is becoming a development trend of industry.At the same time,in light of the existing assets greentown management commissioned development management cooperation in the process of project implementation,project the client in the development and construction of capital chain rupture and even in the case of bad assets,the project can't effectively realize own profit and loss balance,this is huge,the harm of greentown brand will further itself greentown commissioned development management of business logic.In order to solve this contradiction thoroughly,greentown management seeks a breakthrough in the new business model,namely,"the development and management mode of asset-light entrusted with the joint participation of capital institutions".The new business than traditional light assets entrusted development management mode only provide land the delegate and the output of the brand and management of the relationship as a trustee subject-capital institutions increased by a third party cooperation.At the beginning of the project commissioned development management cooperation,the introduction of capital participation,to increase endowment spread by capital party entrusts with consultation,asset acquisition,Ming real debt Settings such as architecture,the development of a certain year construction fund for the projects,the green city management involved in the project development and management.Capital structure in the rights and interests guarantee outside,commissioned by greentown management based on the project is running the judgment and compliance capabilities to provide the name of the second risk control,the two sides together on the project to establish a special fund account,the implementation of closed operation management.Based on this business vision,greentown management needs to study its own strategic environment and analyze its corresponding capabilities to give full play to its existing advantages and make up for the existing deficiencies.We will ensure the effective implementation of the new business model by enhancing our capacity building,enhancing channel publicity,enhancing resource integration capabilities,and strengthening internal professional control and control.Finally,select the new business model development strategy and business orientation,and plans,by means of purification brand and promote greater product in channel development and customer service,target urban studies,data analysis,the new business form a complete set of tools and resources coordination work harder aspects and guarantee effective landing of new business model,and to consolidate the green city management in the industry leading position.