The Business Plan Of Water Base Coating Project For SG TECH

In the past 30 years,China's economy has developed with high speed,however,the development of environmental protection industry did not keep pace with that of economy which resulted in serious ecological environmental pollution.In recent years,both national and local government has paid high attention to the phenomena of frequently happened haze and soil pollution.National Ministry of Environmental Protection and local government have issued relevant laws and regulations in order to specify the execution standard and duration in the ecological environment protection work in the process of enterprises' production.More importantly,both the national and local governments give corresponding preferential policies and supports environmental protection materials in order to make the enterprises to develop these materials.Under such environments,it is a good opportunity for SG-TECH to invest water base coating project.This paper will demonstrate the feasibility and investment value of the water base coating project of SG-TECH.Firstly,the water base coating project,SG-TECH and its project team,products and technology are thoroughly introduced.Secondly,the project feasibility is demonstrated from the following aspects:(1)Use PEST model to analyze the macro environment,use Michael Porter's Five Forces Model to analyze the industrial environment,use SWOT model and CPM(Competitive Profile Matrix)to analyze the competitiveness.(2)Use STP theory to segment the market and select the specific market segments.Through the 4P marketing strategy and product classification,we determine the sales model mainly with direct sales and supplemented with channel sales.(3)Determine the operation mode as specialized centralized production and lean production,the differentiated services are carried out.Thirdly,the project investment value is evaluate from investment return period,investment risk and control,It is conducted by applying DuPont models.Finally,the project implementation is planned and controlled in order to make the project implement on schedule,durably and orderly,and then achieve the expected goals.This business plan makes an effective demonstration on the feasibility of the water base costing project.At the same time,it evaluates the investment value and uncertain risk of the project which provide a strategic support for SG TECH to make decision on investing water base costing project and give an implementation guideline for project operation managements.At the same time,the demonstration mode of this business plan can be applied to the investment analysis of other industries.