Study On Strategic Development Of Zhongken Seed Industry Co.,Ltd

In the current market competition,the seed industry competition is becoming increasingly fierce,Zhongken Seed Co.,Ltd.Facing the opportunities for the upgrading and development of the domestic seed industry,Seed Industry Co.,Ltd.should attach importance to various threats.Based on the large amount of data of strategic management theory and relevant information,as well as my knowledge of EMBA learning,and the Zhongken seed company’s strategic goal as the starting point,I have conducted in-depth research on the seed industry and sort out the development of business ideas;By using the macro and micro methods to systematically research,try to find the best development strategy in the early stage of the establishment of the seed industry company.This paper adopts PEST analysis method and Potter’s "five forces" model,from the domestic seed industry competition situation analysis and evaluation of the macroeconomic environment and Zhongken seed companies seed products industry.With the rapid development of the national economy China,great importance attached to food safety,we can see that the domestic seed enterprises have sufficient safeguards in macro environment and industrial environment,however,there are still some competitive threats.In general,the opportunity is more serious than the threat of an seed industry industry.On the basis of above comprehensive analysis,establish SWOT analysis model,development strategy should be taken as the "integration strategy of seed industry Zhongken breeding and referral service",to determine the development strategy of the company’s overall goal.Further analysis,Seed variety layout is the key to achieve the company’s strategic goals.After that,the company’s business development strategy was developed: expanding the competitive advantage of wheat and rice seeds,waiting to enter the corn,soybean and potato seeds,and cultivating transgenic ability.Finally,the company should focus on 4 strategic measures: 1,for the Bureau of reclamation policy support,promote the seed industry fund established,power industry integration;2,strengthen the comprehensive value of the output unit of land reclamation brothers,driving their cooperation with or join Zhongken seed;3,change the state system,the implementation of the company system innovation;4,strengthen team building,consolidate the talent team.