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Strategic Planning Research Of China Telecom N Branch

Posted on:2018-09-26Degree:MasterType:Thesis
Country:ChinaCandidate:H M QuFull Text:PDF
GTID:2359330566962956Subject:Business administration
Abstract/Summary:PDF Full Text Request
The telecommunication service industry is one of the main industries of national economy,social stability and economic development on the current and future period of time plays an important role,is the main component of the information industry to maintain a healthy and stable development of the information industry,even is the mainstay of the national economy.In recent years,with the development of information technology and the advent of the Internet era,the telecommunications industry is about to usher in the advanced stage of the development of information technology".The development of the era of "man-machine intelligence" will permeate every corner of the city,including N.N telecom company is still in the implementation of the mobile Internet strategy,can not adapt to the demands of the new times,it is urgent to establish suitable "human-computer intelligent era" strategic planning,grasp the market opportunity,otherwise it will be in a passive position in the fierce competition in the market.This paper carried out the strategic planning of China Telecom N branch,the topic is based on this.The content of this paper includes the following parts: firstly,the background and significance of topics discussed in the review,summing up analysis of a large number of domestic and foreign telecom industry strategic planning based on literature in the literature review and detailed literature,provides a better base for the further research.The second chapter is the theory and method of introductio n,this part includes strategic planning,strategic planning implications of telecom enterprises and the application of SWOT model to quantify the process flow;a detailed analysis of the data the third chapter present operating status of N telecom company,and then made a systematic review and Analysis on the course of the implementation of the strategy of science and the problems and future trends.The fourth chapter and the fifth chapter are the core chapters.The fourth chapter from the PEST and the Pot ter five model,a detailed analysis of the external environment of the industry,N telecom company is currently facing the competitive environment,then from the three aspects of organizational structure,human resources and enterprise culture of N telecom company's internal environment in detail.In the fifth chapter,the analysis of the environment provides an important input for the SWOT analysis,and provides the environmental basis for strategic planning.In the fifth chapter,according to the introduction of business strategy,strategic planning,-SWOT analysis,quantitative calculation and strategy formulation,the strategic planning of N Telecom is studied.The results of strategic planning analysis show that: N Telecom Company in the future time to take advantage of the pioneering strategy,and the way to achieve the strategic summary of network intelligence,business ecology,operational intelligence.The sixth part is the resolving measure.This paper is based on the SWOT quantitative model calculation,analysis of China Telecom N branch strategic planning research.Compared with the strategic planning based on subjective analysis,this paper introduces the quantitative model,which greatly improves the accuracy,scientificity and reliability of the strategic plan.The research methods,research ideas and conclusions of this paper provide the best theoretical and practical reference for the development of strategic planning.
Keywords/Search Tags:strategy, strategic planning, SWOT quantitative model
PDF Full Text Request
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