Research On Marketing Stratery Of D Supermarket Weifang Kuiwen

In recent years,many large-sized supermarket chains have been developing rapidly in China.With the gradual opening of the Chinese market,many large-sized supermarket chains of foreign brands have flooded into China.At the same time,along with the continuous rise of large-sized supermarket chains with local brands,the“battlefield”of supermarket chains has begun to spread from the first-tier cities to small and medium-sized gradually.For example,in Weifang there are many large supermarkets have also witnessed fierce competition.Under such a current environment,all these large-sized supermarket chains have started to think about their own development issues and strive to occupy a place in such fierce competition and seek for more long-term development.At the same time,many large foreign supermarket chains have also focus on the Chinese market,they are striving to seek development in the Chinese market.This article takes the D Supermarket Weifang Kuiwen as the research object,combines the management theories and marketing theories,to fully understand the status quo of the store,and use the system analysis to find out the store's marketing problems,and then use scientific methods to analyze D Supermaket Weifang Kuiwenfrom a marketing perspective: First,identify the market positioning of D Supermarket Weifang Kuiwen,analyze its position in the market competition,identify the competitors,and Analysis;Then,using SWOT analysis,we conducted a comprehensive analysis of internal strengths,weaknesses,external opportunities,and threats of D Supermarket Weifang Kuiwen at that point;finally,using STP analysis,the market segmentation of the competitive market where the shop is located was analyzed.,selected the target market for the store and planned its positioning in the target market.Based on the above theoretical analysis,this article proposes corresponding countermeasures for the problems existing in the analysis of the D supermarket Weifang Kuiwen from the directions of commodity strategy,price strategy,promotion strategy,brand strategy,channel strategy and other aspects.At the end of the article,corresponding safeguard measures were formulated for the proposed impact strategy.