Jiawang Commercial Supermarket Developing Strategy

2008 financial crisis impact on China's exports. The engine of China's economy depends on investment and consumption more and more, Consumption will inevitably play an increasingly important role. The retail supermarket chain is the consumer determin, the whole industry chain of consumer goods "throat." Retail of supermarket is important for the economic development of the country. China's accession to the WTO, the accelerated pace of opening up retail sector to gradually lift the region, the number of such areas as foreign ownership restrictions, China's retail industry in meeting the enormous challenges and opportunities.In this paper, the development of corporate strategy theory to the bridge, located in central and western regions JiaWang commercial supermarket company, for large-scale comprehensive supermarket in central and western regions development strategy carried out in detail. Through research and comprehensive analysis of JiaWang commercial supermarket companies, summarized JiaWang supermarket strengths, weaknesses, opportunities and threats, and other factors, determine the company's strategic development of the index system, and then come to the company's strategic analysis of end results and to develop the company's strategic objective. This article analyzes the process of the integrated use of the PEST and SWOT strategy of research methods such as the specific research, seeks to study the specific and practical.