RYX International Logistics Development Strategy Research

In the fierce competition environment of the logistics industry,RYX International Logistics Company faces many challenges while also welcoming many development opportunities.For companies,the first consideration should be to give full play to internal and external resource advantages,and to reduce their own through coordination and cooperation.The risks faced and work towards the established development goals.Based on the research of relevant theoretical results,this article uses literature analysis,induction and summarization methods,and case studies to conduct systematic research on case companies and strive to establish the best development strategy for RYX International Logistics.In this paper,firstly,we analyze the current situation of RYX International Logistics Company,and determine the existence of enterprise development through PEST analysis of macroscopic environment,industry environment analysis,five forces analysis model of micro environment,human resources of company,internal financial status analysis and SWOT analysis The problems include inadequate management effectiveness and insufficient "one-stop" service extension,laying the foundation for the following discussion.Based on the above comprehensive analysis,the strategic analysis and selection strategy of RYX International Logistics Company are put forward.The first is the determination of corporate purpose and strategic objective,and then the positioning of the target market of the enterprise,including industry positioning and customer orientation.Finally,RYX International Logistics Company Developing strategic options,including the strategy of transforming into a modernized logistics and diversified development strategy.Finally,the author gives the implementation and guarantee measures of the RYX international logistics company's development strategy,and divides them into consolidating stage,strengthening stage and mature stage when the strategic implementation goal is decomposed.The implementation of RYX international logistics company's development strategy includes optimization and adjustment of business structure,Resource integration and control,and marketing operations,RYX international logistics company's development strategy includes safeguarding the operation of logistics services,expanding the diversification of logistics service target market,expanding value-added logistics services and logistics information system construction.I hope this study can provide some reference for the future development of RYX International Logistics Company.