Research On The International Marketing Development Strategy Of CRRC C Company

In recent years,China's economy and science and technology have developed rapidly,and the rail transit industry has also developed rapidly.Rail transit has the advantages of fast,environmental protection and convenience.Therefore,rail transit is gradually changing the way people travel.At present,the global rail transit has a revolutionary development opportunity.CRRC,as the leading enterprise of China's rail transit,is also actively layout the overseas market and gradually implementing the development strategy of occupying the international market.A company's top priority is the company's strategic deployment.CRRC C has always been a leading enterprise in the manufacturing of rail transit equipment in China.At the same time,after decades of development,CRRC C has always followed the strategic guidance of the company and continuously promoted the implementation of the strategy.The company is not only the representative of China's equipment manufacturing industry.It is the leading enterprise of "One Belt And One Road" initiative.Faced with the historic opportunity of the global development of rail transit industry,CRRC C company needs to keep up with the pace of the international market,follow the law of market development,grasp the market opportunity and lead the development of rail transit.While analyzing the internal and external environment of the company,it is also necessary to customize an international market development strategy to meet the company's development based on the company's current actual situation.We gradually analyze the development strategies of each country in the global market and study the international market results of CRRC C can also provide certain reference for other domestic companies in the same industry as the international market development,which has certain reference value for China's rail transit industry to enter the overseas market as a whole.Faced with the historic opportunity,we analyze the national strategy of CNR C.CNR C needs to grasp the current opportunity and develop the development strategy of international market rapidly.This paper expounds the development process of CRRC C in the international market,and elaborates the various stages of the development of CRRC C in the international market.At the same time,it also analyzes the current development status and existing problems of CRRC C in the international market.Although the development of the company is gradually improving,there is still a gap between the company and its competitors under the international background.Based on SWOT analysis of the internal and external environment of CRRC C company,the paper makes a specific development strategy according to STP strategy.CRRC C should vigorously introduce international talents,upgrade its overall brand,establish strategic alliances with other cooperative companies,and acquire companies with development needs in the international market,which is the development direction of CRRC C in the international market.Finally,the company's overseas market development strategy for horizontal integration strategy and market development strategy.The specific implementation of strategic objectives can be summarized as follows: merger and acquisition of target market enterprises,adapting to different market technical requirements,building brand awareness,and improving the level of human resources.On this basis,it is necessary to increase investment in technology research and development,master core technologies,improve after-sales service system,and strengthen late operation and maintenance.Give full play to the corporate culture and other characteristics of CRRC C,understand and weaken the cultural differences with the local market and pay attention to the cultural integration after the implementation of the strategy,so as to provide reference and reference for the development of CRRC C's overseas market.Finally,customize the car C company in the international market development strategy,strategic implementation include: acquisition in the international market are helpful to promote internationalization market of enterprise,and promote the company brand awareness and enhance the company's overall value,trade as a benchmark,introducing more international talents R&D investment in the company for the core technology to increase,improve company's overall service quality.While maintaining the corporate culture of CRRC C,it should also take into account the cultural integration after integrating with the international market.This article provides certain reference value for the expansion of international marketing of CRRC C.