Research On Marketing Strategy Of QM Chain Drugstore

Because of the existence of a large number of historical factors,most of our country's service industries belong to state-owned enterprises.In the historical process of economic transformation,many changes have been made in the historical process of economic transformation.A large number of pharmaceutical companies lack accurate judgment of the internal and external environment,lack accurate marketing strategies and can not accompany the changing market economy.Accordingly,there are a lot of difficulties in operation.After China's entry into the WTO,the drug market has been gradually liberalized,and the pharmaceutical industry needs to strengthen the analysis of the market to deal with the challenges originating from foreign enterprises.Even though the chain drugstores in our country have developed relatively late,they are developing at an amazing speed.At this stage,drug retailing has also developed into the most important part of the drug circulation chain.At present,China's domestic pharmaceutical retail chain corporation has more than 2000,in which some enterprises have produced the corresponding brand awareness,occupying a large proportion of the market,however,most of the pharmaceutical chain corporation in the development link,its advantages have not been fully displayed.This article,based on the theory of competition strategy and marketing theory,analyzes the marketing situation of QM chain drugstores and makes an in-depth study on the marketing environment of QM chain drugstores by using SWOT analysis.Based on market segmentation,marketing strategy is further refined.Finally,in order to ensure the overall implementation of the marketing strategy,the corresponding guarantee measures are made,including strengthening organization construction,strengthening human resources management,creating a perfect financial security body,creating a market structure suitable for QM chain drugstore marketing and so on.