Study On The Development Strategy Of Nepstar Chain Drugstore

Recently, as the reform of medical system, the rapid development of national economy, the increase of people's living standards and health awareness, pharmaceutical retail industry has got unprecedented opportunities. With the rapid growth of pharmacy in volume, medicine retail market competition is also growing to a climax. After the new medical reform, pharmaceutical retail industry will face the greatest challenge because of the impact comes from community health service system. At present, on the one hand, the Nepstar chain drugstores adopt all kinds of way for diversified management in order to cope with the low profitability come from the price competition; On the other hand, with the development of diversified operation, some chain drugstores are in the trend of declining competitiveness and main business. How it can better adapt to the domestic medical reform and excessive competition in the market and seek an effective way to enhance competitiveness and mode, it is worth us thinking deeply.In this paper, based on this background, using the theory of chain operation and development strategy, using three kinds of tools which is the PEST, porter five analysis model and SWOT, for analyzing the external environment and internal environment of Nepstar in detail, and then give proposals for development strategy under the new situation and put forward the strategic implementation safeguard to give the conclusion in the end. One is going the way of the diversity of both brands all-round development; The second is keeping the entity shop and online pharmacy neck and neck. The third is to integrate resources and improve management efficiency.