Research On The Private Label Marketing Strategy Of Nepstar Chain Drugstore Laminated Company

In our country main drug retail chain operation mode for the industry.And this mode has bright prospects for development in our country.But in recent years,the country's new health care reform policy increases the uncertainty of pharmaceutical industry,Its negative impact on the traditional retail pharmacies are appeared day by day.At the same time,restricted by the overall economic environment and their own operating conditions,the domestic pharmaceutical retail industry scale expansion speed is decreasing;Industry in the past,the prevalence of low price competition,competition began to value transformation,and the profitability of the industry's overall operation level of ascension into the mainstream.Therefore,chain pharmacies to implement their private label can yet be regarded as a kind of effective measures.This article through the analysis about the present situation of the Nepstar Chain Drugstore,in view of the enterprise's private label marketing strategy in this area are analyzed.In face of the Nepstar Chain Drugstore problems of private label's product strategy,and free Experiential Marketing,On-line Marketing,etc.The key problems affecting their private label marketing strategy.Thus,in view of the Nepstar Chain Drugstore in the present situation of the private label marketing strategy has carried on the qualitative and quantitative analysis,find out the cause of the problem,from the product strategy,Experiential Marketing,On-line Marketing three aspects put forward the improvement and optimization.Finally,the implementation of the strategies put forward the corresponding solution measures,establish an effective private label marketing strategy.And in the process of the implementation of the corresponding guarantee measures are put forward.In this paper,for the Nepstar Chain Drugstore has its private label marketing strategy has made the improvement.At the same time,this article research results to the whole chain retail enterprise's own brand marketing has a certain reference role.