XX Enterprise Marketing Strategy Research

With the rapid development of our country’s economy, the increase of people’s living standard and the enhancement of health consciousness, for our country’s pharmaceutical enterprise is brought enormous development opportunities, at the same time, our country is open to foreign assets, due to the pharmaceutical industry market prospect, foreign pharmaceutical companies to enter the market, led to the degree of competition greatly intensified the whole pharmaceutical industry market in China. Facing the opportunities and challenges of medical market, the pharmaceutical enterprises in our country in order to enhance competition ability, are gradually changing the concept of enterprise marketing, these conditions are put forward severe challenges to the development of A enterprise. In this paper, the methods of literature study, field survey to study the marketing strategy of A enterprise marketing, to explore A company’s internal and external environment, and the opportunities and threats and advantages and disadvantages of SWOT analysis, and then determine the target market, according to the actual situation proposed A marketing strategy of the enterprise. The main content of this article is, first of all, introduced in this paper, the research background, research purpose and significance, research status, research ideas, etc; Second, the related theories are reviewed in this paper, we study; Second, for A enterprise external environment and internal marketing environment are analyzed; Finally studied the marketing strategy of A enterprise, puts forward the product, price, channel, promotion and other aspects of marketing strategy, and this paper is summarized and prospected.