Research On Network Transformation Of Yantai Branch?ICBC

Network is the service window that the commercial Banks directly face the customers,is the main platform of providing financial products,is the main of business development and competition,the core competitiveness of commercial Banks is important.With financial institutions are expanding and intensifying competition,its commercial bank outlets business transformation,Banks become strong competition the success of customers,expanding market share.In recent years,Yantai branch of ICBC in the fierce competition in the market share fell,did not play the role of the branches is one of the important reasons,so to speed up the network management transformation,promote the competitiveness of the network,the Yantai branch of IC BC business development and market competitiveness is of great significance.Based on the field investigation combined with literature reading,theory research and empirical analysis methods are studied.C hannel construction bank branch in research theory,the new network and network transformation thought,on the basis of analyzing the internal and external reason of transformation of ICBC Yantai branch networks,and bank branches at home and abroad for reference,the transformation experience and enlightenment,the Yantai branch of ICBC branch transformation plan design,put forward the scheme of the network transformation strategy and related security measures,obtained the related conclusion,namely network transformation is not only a network layout,the internal partition design and the improvement of renovation and other hardware facilities,more importantly,including process optimization services,service personnel post configuration,product promotion,marketing and customer development,evaluation,corporate culture,risk prevention and control software of transformation.Network transformation is to speed up the network by trade accounting model to convert the marketing service,this is the commercial Banks through process restructuring,technical innovation and human resources integration of the necessary way to enhance the core competitiveness.