Research On The Transformation And Upgrading Strategy Of A Bank B Branch Branch

Along with the double improvement of economic development level and household consumption level,traditional financial service methods can no longer meet people’s growing demand for financial services.People will put forward higher requirements for financial products and services of bank outlets.This is the transformation of bank outlets.One of the motivations is that the fierce competition of foreign banks is the second reason for the transformation of bank outlets.The banking business has changed from offline to online.The impact of big data and intelligence is the third reason for the transformation of bank outlets.The transformation of A bank B branch is also an inevitable choice for its own development and improvement of its own viability and competitiveness.Based on the analysis of domestic and foreign research results,the definition of related concepts,and the analysis of bank transformation theory,the article first analyzes the environment of A bank B branch network transformation based on Porter’s Five Force Model,From three dimensions of branch business transformation,branch management transformation and branch customer service transformation,analyze the current status of A bank B branch transformation.Secondly.DEA-Tobit is used to evaluate the performance of A bank B branch transformation,and analyze the influencing factors of transformation.Finally,Based on the theoretical analysis,current situation analysis and empirical analysis results,From business transformation strategy,network management transformation strategy and The three dimensions of the customer service transformation strategy of the outlets are proposed to promote the transformation of A bank B branch,in order to provide assistance for the transformation of A bank B branch.