Research On The Development Of Medical Device Channels Of Join Town

The healthcare system reform is an important thing related to the people life.China is in progress and searching in this area.The healthcare system reform is in the “Deeper water” area.Administration have m ore and m ore supervise to m edical device.The healthcare reform is not only related to the public and pr ivate hospital development direction,but also related the future direction of the m edication and m edical device.Medical device development not only think about its characteristic and rule,but to think about to m eet the need of government to medical device development direction and mode.Join Town group is an IP-O group com pany focus on Chinese m edicine,drug and m edical device.medical device business is the top I bus iness in group.There will be great breakthrough in the 13-5 plan.2016 is the strategy key year for Join Town group.The setting up of the medical device hospital sale channel is the important content for Group.The article state clearly that group promotion channel system can not m eet the promotion business development,have to adjust and optim ize.The article provide some systemic solution and ad vise to problems.The article think th at Join Town group should co operated and built his channel alliance with his up-per stream : manufacture and his down stream : have hospital channel resource : dealers based on the theory of ch annel alliance.the aim is to offset the shortcoming of group in experience,controll ing and service etc.strong and develop the status in m edical device prom otion market.The conclusions have the significant guild meaning for Join Town group in m edical device business develop.The article has the realistic application meaning and some theory meaning.