Study On Medicine Marketing Channel Under The Background Of The Rural Medical Reform

Since the establishment of basic medicine system from2009, China made great progress in rural medical reform. After that, The Chinese government promulgated a series of laws and regulations to improve the basic drug system. From the source to strengthen drug supervision, Standardized marketing channel. QIANJIN pharmacy is the predecessor of the Zhuzhou Chinese medicine factory, Since1993stock restructuring, listed in2004, has become well-known domestic pharmaceutical enterprises. The complete experience of pharmaceutical industry in China Development in the four stages, in the growing process, the marketing channel mode of enterprises become bigger and stronger the main restricting factors.In this paper a pharmaceutical company limited existing marketing channels model as research model, using the marketing channel theory, combined with China’s rural medical reform in the context of basic medicine system background, analysis of QIANJIN pharmaceutical current marketing channel mode of the existing advantages, problems and deficiencies Based on this model studies, on China’s pharmaceutical marketing channels of the optimization strategy and the construction of the new idea of marketing channel.