Research On The Development Strategy Of China Urban Engineering North Design And Research Institute

After more than 30 years of rapid development,China's economy has formed a basically stable market competition pattern in the field of domestic engineering construction.However,economic growth has entered a new normal and the field of engineering construction has subsequently continued to slow down.At the same time,the municipal engineering industry is further opening up to social capital.Although China North Municipal Engineering Design and Research Institute has relatively strong strength in the industry and has a dominant position in certain regions,the transformation of the new environment will form an unknown opportunity and challenge.On the road to development,whether its own strategic deployment is appropriate or not,how to ensure the smooth implementation of the strategy in order to maintain its advantages and rapidly develop has become an important issue before the enterprise.This paper first develops the research ideas,clarifies the theories and methods of the research,then analyzes the external and internal environment,uses the PEST analysis method to study the macro-environment both at home and abroad,compares and analyzes the development trajectories and differences of domestic and overseas exploration and design enterprises,Collecting and sorting out the development strategies of competitors,and then combing the existing resource endowments of North China City Council from the perspectives of resources,culture,management,strategy and specific abilities,and puts forward feasible strategic measures by swot analysis.In this paper,according to the growth strategy of the North China Municipal Government,three feasible concrete strategies are proposed.The QSPM matrix analysis is adopted to select the integrated growth strategy.The final strategy is as follows: taking the municipal infrastructure industry as the core,engineering consultation design as To lead the construction industry to extend the development of the whole industry chain business,focusing on the layout of the domestic market,focusing on the international market,a project consulting,survey and design,equipment procurement,construction management,project supervision,project contracting and project management capabilities,domestic first-class industry,Engineering company with international capabilities.Differentiated business strategy is the best choice for the business,from the overall differentiation of the company to achieve the differentiation of various disciplines,while further analysis and improve the company's existing functional strategy.At the end of this article,Author focus on the implementation of the strategy,put forward the operational points of strategy implementation and control from the four aspects of the implementation steps,implementation priorities,safeguards and control measures.However,the strategy of large domestic exploration and design enterprises is to transform engineering companies and overseas markets.The engineering construction industry has shown signs of maturity,how to differentiate in the process of competition,stand out in many similar enterprises,Maximizing the use of corporate resources and strategic synergy are all strategic issues that Central North Municipalities need to study.