Investigation And Analysis On Production And Management Of Grape Growers In Dunhuang City

The healthy and stable development of agriculture is the inevitable requirement of building a well-off society in an all-round way.It is also the top priority of China’s "three rural" work since the 18 th CPC National Congress.It is the focus of China’s future agricultural development and rural reform.China’s current agricultural production model is still the family production and management as the main body,agricultural family production and management model is still the current agricultural production in China the most extensive,the largest proportion of business model.Agricultural family management in today’s rural economic development is still a huge potential for development,but due to the technical and market participation and other factors that affect the development of family business space.Therefore,from the perspective of promoting agricultural development and promoting farmers’ income,it is of great practical significance to raise awareness and reform of family management agriculture.This paper first introduces the related concepts and theories of family management,chooses the development of grape industry in Dunhuang as the research object,and deeply analyzes the present situation of the family management of the grape industry in Dunhuang.Through a large number of visits to investigate,master and understand the Dunhuang City,under the family business model of grape cultivation under the influence of grape industry development of the main factors,and in-depth analysis of its causes.Through the deep analysis,it is found that the contradiction between the farmers’ households’ quality,the decentralized production of farmers’ households,the increase of production costs and the large scale production and market scale caused by small-scale production are the main factors that affect the cultivation of Dunhuang grapes.Finally,combined with the development of grape cultivation in Dunhuang City,targeted to put forward the Dunhuang City,grape cultivation and upgrading of the proposed measures to improve and improve.Put forward from the horizontal integration and vertical integration of two aspects of the family business to enhance the transformation of agriculture.From the horizontal integration point of view,to enhance the farmers’ own ability to promote the standardization of cultivation techniques,but also to improve the degree of organization of farmers;From the vertical integration,to strengthen the market information system,improve the social service system,build the main market circulation,extend the grape industry chain and strengthen the grape product marketing and publicity work.Through the three-dimensional to enhance the implementation of the transformation measures,hoping to enhance the Dunhuang City,grape growing family management level,to promote the grape production to the professional,standardized,large-scale,modern direction,to achieve the family business in the "small farmers" and "big market" docking,so as to promote agricultural development and farmers income,to achieve the healthy and sustainable development of Dunhuang grape industry.