Research On Development Strategy Of PX Company

Iron and steel industry is the basic and strategic industry of the national economy.In China,driven by the rapid development of national economy of our country,iron and steel industry has achieved rapid development.PX company,as the joint venture of South Korea’s PX,zhangjiagang PX and PX-China to build the cold rolled sheet production enterprises,was founded in 2003.After having experienced 10 years of development and the environment impact of the national economy,the enterprise developed into a bottleneck and lag phase,so a new enterprise strategic planning is imminent.Paper introduces the relevant theories of strategic management,such as PEST analysis,porter five model analysis and SWOT analysis method;On the basis of the theory of strategic management,through the PX company external environment analysis,PX company’s internal environment analysis,porter five model analysis,can be learned that the factors affecting the development of PX company;Through the SWOT analysis,analysis of PX company has advantages and disadvantages of development,and PX external opportunities and threats faced by the company to develop the PX the overall strategy of the company and general competitive strategy;In order to ensure the PX company strategic goals to achieve,PX company from production operation,human resources,enterprise culture and the implementation of the strategy of organization structure from several aspects,and through the capital security,personnel security,technology,organization structure,etc to ensure the smooth implement of the strategy.