| The aiming of this study are industrial change in transition, PHOENIX CONTACT China business development strategy, and this operation can be implemented given action strategy to help the companies to complete the system of strategic planning.The article first introduces how PHOENIX CONTACT, the leader in global electronic contact technology, had its products being broadly accepted on the Chinese market at its initial take off phases immediately, after the company entered China armed with the advanced technologies and superb manufacturing processes; and became the electric contact standard for many industries including the electric power industry, while the products get the majority media and high end market shares. But with the market getting increasingly maturing, peer competitors are growing at fast pace, products by several foreign invested companies are becoming more and more similar, domestic competitors have dramatically improved their processing qualities and are penetrating into power industrial market. When the financial crisis led to economic stagnation, many industries can no longer be sustained high growth, competition, changes in the environment called for appropriate strategies to win the future. And with the rise of smart grid development, its rise to the industrial revolution, will break the existing industry boundaries, the formation of a new industrial structure, which will bring huge opportunities and challenges, how the new market environment, select development of the industry and establishing the development strategy of the future has indeed become an important issue.Strategic Analysis of economic research in the use of the typical tools of the system to start, with the Porter's Five Forces model of its environment, the industry's competitiveness in the market situation, in particular, the focus of its business sectors electric power industry competitive situation and development of Smart Grid will bring changes in industrial competitiveness. 7S model through systematic analysis of PHOENIX CONTACT China's internal situation, and the use of a SWOT analysis of its external opportunities and threats and internal strengths and weaknesses. And have summarized the characteristics to adapt to their own development strategies. In strategy the formulation, especially given the industry participants in the post-crisis changes, and possible future trends, making the formulation of the strategy has certain forward-looking.Text around the Smart Grid will promote the eve of the industrial revolution, through long-term follow-up study on the power industry, combined with the Smart Grid industrial strategy at home and abroad the latest developments, research and analysis of the global development by the Smart Grid's power industry and related industry changes, has begun, and the upcoming changes in the market, the paper formulated development strategy suitable to PHOENIX CONTACT China that addressing specifically to PHOENIX CONTACT' s products and technical features, and provided feasible implementation tactics. The ultimate summed up in the Chinese market in the face of crisis, the industrial structure adjustment and the Industrial Revolution brought about Smart Grid, PHOENIX CONTACT China should choose the power industry as the core strategic direction, use of global technology innovation and R & D resources and capabilities to accelerate the competitiveness of local building construction in PHOENIX CONTACT China quick to seize the Smart Grid to promote the development of new industry high ground. Strategic analysis combined company to develop the conditions for the implementation of action strategies for companies in transition, given the strategic operational planning. |
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