An Empirical Study On The Impact Of Soclal Responsibility On Financial Competitiveness In Real Estate Listed Companies Of China

In recent years,with the deepening of economic globalization,corporate social responsibility has become a hot topic of common concern all over the world,and has attracted the attention of scholars from all walks of life.All the time,the maximization of shareholders' interests and the theory of stakeholder are the focus of the dispute.However,with the intensification of market competition,more and more scholars and managers realize that enterprises are responsible for shareholders' interests while performing responsibilities for stakeholders.The strength of financial competitiveness represents the effect of business operation.In order to enable enterprises to have sustainable competitive advantage,we must ask them to integrate efficiently all kinds of controllable financial resources.Nowadays,the theoretical circles pay more and more attention to how to establish and enhance the financial competitiveness of enterprises.With the development of social responsibility theory and research,it has gradually become an important part of financial competitiveness.Compared with other industries,China's real estate industry has become the pillar industry of the national economy,and it should bear more social responsibility.Whether China's real estate listed companies fulfill their social responsibilities significantly affect the competitiveness of the financial sector,and whether the promotion of their financial competitiveness can promote better fulfilling their social responsibilities are the problem to be solved in this paper.First of all,this paper discusses the conceptual basis and evaluation methods of corporate social responsibility and enterprise financial competitiveness through the collection of information,and carefully combs the influence mechanism of the real estate enterprise to fulfill the social responsibility to the enterprise's financialcompetitiveness,and put forward the research hypothesis from the perspective of stakeholders.Next,combined with China's reality,this paper designs indicators for corporate social responsibility and corporate financial competitiveness,and confirms the quantitative relationship between them through correlation analysis,regression analysis and one-way ANOVA.In this paper,from 2012 to 2016 in Shanghai and Shenzhen stock exchanges of the 72 real estate listed companies as samples,the empirical results are as follows:If the real estate enterprises can enhance the performance of shareholders,employees,consumers,creditors,government and environment's responsibility,their financial competitiveness can be improved;if the real estate enterprises can enhance the performance of the supplier and the public's responsibility,whether to improve the financial competitiveness of itself has not been verified;if the real estate enterprises can better to fulfill their social responsibility in the current period,while their financial competitiveness in the late stage is also improved;the fulfillment of enterprise financial competitiveness will also affect the social responsibility,preliminary financial competitive enterprises can usually better fulfill their social responsibilities;if the age of real estate enterprises is different,there will be no difference in fulfilling their social responsibilities.If the nature of real estate enterprises is different,there will be a difference in the performance of social responsibility.Finally,according to the results of the empirical study,this paper put forward some relevant policy suggestions to strengthen the listed real estate enterprises to do their own responsibility in China.