The Empirical Study Of The Impact Of Corporate Social Responsibility On The Competitiveness Of Enterprises

It has not been long time ago since the concept of corporate social responsibility was introduced into China, and our corporate social responsibility is still in its preliminary development stage. Although some enterprises have started to put their social responsibilities into practice and try to disclose their social responsibility reports, the overall situation is still not optimistic. In recent years, we can always hear of the irresponsible behaviors of enterprises, especially the arising affairs about the violation of employees and consumers’ rights and interests, as well as the environmental pollution. Because of these severe situations, corporate social responsibility has aroused the whole society’s attentions.In western countries, corporate social responsibility has become an important standard to evaluate the competitiveness of enterprises. Social responsibility has been elevated by a lot of enterprises to a strategic height, which also has become a very important access to improve competitiveness. The enterprises in China need to realize that in order to achieve sustainable development in the fierce competition, they have to take into account the interests of all the stakeholders, and actively fulfill their social responsibilities to obtain competitive resources which can improve the competitiveness of enterprises.This paper firstly reviews the relevant literature of home and abroad, the theory of corporate social responsibility and the theory of enterprises’ competitiveness, and makes a theoretical analysis of the impact of corporate social responsibility on the competitiveness of enterprises, which have made a foundation for the further study; afterwards analyzes the current situation of Chinese corporate social responsibility and the competitiveness of enterprises, and points out their shortcomings at the same time; then puts forward the research hypothesis from the perspective of stakeholders and makes the empirical research with models to prove the conclusion of theoretical analysis. In empirical research phase, this paper makes empirical research with the data of73medical listed companies from2009to2011. And the research is conducted through two perspectives:firstly, the corporate social responsibility is divided into seven aspects based on the stakeholder theory, including shareholders, creditors, employees, consumers, suppliers, government and social welfare, and then this paper studies the impacts of the corporate social responsibility on the competitiveness made from all the above stakeholders; secondly, it studies the impact on the competitiveness made by the overall social responsibility. During the empirical research, this paper makes use of principal component analysis, correlation analysis, as well as the multiple regression analysis, and finally gets the conclusions. The first one is that the competitiveness of enterprises will be enhanced by fulfilling the responsibility to stockholders, suppliers, creditors and government, while fulfilling the responsibility to public welfare barely influences the competitiveness, and fulfilling the responsibility to employees and consumers will weaken the competitiveness. The second one is that the more social responsibility the corporate would undertake the stronger competitiveness it will have. Finally, this paper brings up some recommendations on improving corporate social responsibility based on the conclusion.This paper provides theoretical support for enterprises to fulfill their social responsibilities actively, makes a supplement for the study on the corporate social responsibility and renders a new method to study the competitiveness on enterprises as well.