Estimation Of Consumer Preferences For Cross-border E-commerce And Influencing Factors

Since 2005,with the development and innovation of the logistics industry,China's cross-border e-commerce industry has developed rapidly,and the market scale has been rapidly improved,and new forms of industry have emerged in various industries.These new modes of business operation and industry phenomenon break the traditional economic theory and have extremely high theoretical research value.The economic interpretation and analysis of cross-border e-commerce related phenomena can also provide theoretical basis and support for the development of cross-border e-commerce industry and promote the healthy and rapid development of cross-border e-commerce industry.The main contents of each chapter are described below.Chapter one,introduction.In this chapter,this paper analyzes the research background of this paper from three perspectives:cross-border e-commerce industry,logistics industry and big data technology.From the perspective of theoretical and practical significance,this paper points out the driving effect of this paper on cross-border e-commerce theory and consumer behavior theory,as well as the guiding role for the development of cross-border e-commerce.This paper expounds the research innovation and deficiency,research contents and methods and research famework of this paper.Chapter two,literature review.In this cbapter,the paper respectively to sort out and analyzethe development of cross-border electricity suppliers related research,consumer behavior research,and logistics information related research,found that most studies in the field of cross-border electrical business development is still in the phenomenon is discussed and the definition of the concept of category,few articles on cross-border electricity new forms the theory behind the mechanism,the consumer information preferences and consumer buying motives of logistics information service products and consumer demand for research and analysis.Chapter three,the theoretical model of consumers' choice of cross-border e-commerce logistics products.In this chapter,the author establishes the behavioral model of the choice of consumer logistics products and simplifies it,and gets the factors that affect the consumers' choice of logistics products.On the basis of the simplified model,this paper constructs the utility model of consumer logistics product selection and discusses the decision-making mechanism of consumers' decision making of surface mail products and registered products.Chapter four,the typical consumer choice of cross-border logistics products.In this chapter,in Australia,for example,in this paper by means of suitable friend logistics data statistical analysis,respectively,to study the logistics products charge mode differences and differences in the complete information and logistics products to consumer choice,it is concluded that the consumer choose some general rules of logistics products.Chapter five,consumer cross-border e-commerce complete information preference measurement framework.In this chapter,in this paper,from an average of the registration fee and register packets consumption proportion two dimensions to build the perfect information indexes,and by using suitable-friends daily logistics flow data for the complete information index for measuring the countries and regions.Chapter six,the influence factors of consumer cross-border e-commerce's complete information preference.In this chapter,this article explores the GDP per capita,Internet penetration,logistics base and income distribution structure on the influence of consumer information completely preference index,thus the GDP per capita is obtained,the logistics base and the proportion of high earners has positive influence on complete information for the consumer preference index,Internet penetration of consumer preference and the negative impact indicators the complete information.Chapter seven,conclusion and enlightenment.In this chapter,the conclusions of the study are summarized and summarized.Based on these conclusions,this chapter puts forward corresponding opinions and Suggestions on the development of cross-border e-commerce from three aspects:enterprise,platform and country.For the above research,this paper mainly has the following meanings.From the theoretical level,this paper creatively and build a perfect information preference index,enrich and perfect the index system of the cultural features so as to promote cultural characteristics describe aspects of theory and the development of the relevant theory of cross-border electricity.In this paper,the exploration of consumers' choice mechanism of cross-border e-commerce logistics products can also promote the development of consumer behavior theory.From the practical significance level,in this paper,the study of the Internet consumer behavior of consumers will help cross-border electricity B2C enterprises understand the Internet consumer behavior model,thus providing services in line with market demand.In addition,in this paper,preparation of cross-border electricity information completely preference index can describe different cross-border electricity consumers the difference between the national market,cross-border electricity for B2C enterprises according to different target market make different marketing strategy to provide the reference basis.