Project Process Optimization Of Shanghai Sina

Chinese Internet advertising market started late,but rapid development.Nowadays,Internet advertising has become the main choice of mainstream advertisers,and has gradually replaced the traditional advertising industry.The size of the market is growing at the same time,more and more intense competition.How to keep the advantages of market homogeneity competition without changing the existing profit model and increasing the cost has become an urgent problem for the enterprises in the Internet industry.The author finds out that process optimization has less impact on the enterprise and is easier to see results from the experience documents of BPR projects at home and abroad.Therefore,this paper aims to optimize the project management process of Shanghai Sina,in order to improve the company's project management capabilities,enhance the effectiveness of the company,increase industry competitiveness.First of all,this paper diagnoses and analyzes the current situation of Shanghai Sina project management process,and collects the existing problems of project management through interviews.After the interview,the author makes a questionnaire to make a detailed analysis of the problems,and to find the main problems of the project management process.In combination with the survey results of the main problems,the company project management process to start,planning,implementation,monitoring and finishing the project life cycle optimization,in order to get a suitable for the actual situation of the company standardized project management process.And for the new process to implement the Shanghai Sina optimized smooth implementation,standardize the project management process,the author designed 12 related standardization project documents and other supporting measures.In the optimized project management process supporting the use of these measures,improve the efficiency of information communication,analysis,improve the degree of refinement of project management.Finally,the author uses the optimized project management process,in the actual project of the company to use,verify the effectiveness of the program and summarize.The author uses the methods and techniques of process optimization in the optimization process of sina project management in Shanghai,and verifies the practicability and effectiveness of the optimization method.Fully integrated with the characteristics of the industry,as well as project management features,with a certain industry representative,can provide some guidance for the project management process optimization work in the same industry.