Research On Optimization Of Staff Training System In Marketing Of Insurance Company A

With the development of our country's economy,the improvement of urbanization level,people's demand for education and training more and more is also high The new economic environment,a series of changes have taken place in the social structure in our country,the people's insurance consciousness of growing and the demand for security,makes our country's insurance industry a new round of new growth for insurance companies,attract and retain talent Incentive talents cultivating the excellent talents,is one of the important magic weapon in the fierce competition And how to achieve this purpose,the staff training and development is an important part among them.The extensive development of insurance industry in China,on the threshold of the insurance marketing team there is no clear specification,lead to the good and bad are intermingled of insurance marketing personnel Excessive liquidity behavior a lot social influences such as a series of problems,seriously restricted the healthy development of insurance industry Enhanced at the same time,as the openness of insurance market,market users demand for insurance and wealth management business degree is becoming more and more high,the main contradiction of the insurance market is gradually evolved into the market,the large demand for high quality insurance products and the contradiction between the insurance industry itself was a terrible shortage of high-quality marketing personnel Under the huge market potential,therefore,the development of the insurance business of the current is still faced with many problems Therefore,the insurance company if you want to better occupy his place in the fierce market competition,it must strive to cultivate a high-quality insurance marketing team,the talent training as the focus of current work,finally through the cultivation of the talents that soft power promote the growth of their business,so as to realize the sustainable development of itself.In this article,through questionnaire investigation methods of depth interview method,for A insurance company marketing staff training system at the present stage carries on the system analysis,find out A insurance company training needs analysis in inadequate training plan not scientific training implementation does not reach the designated position lack of effective evaluation and feedback mechanism of such problems as lack of and training to form A complete set of incentives,through leadership attaches great importance to the training system lack enough strategic collaborative training personnel professional quality improvement and so on cause analysis,from the principle of optimization and thinking training content and training plan to training needs analysis system design training plan implementation of the system optimization of training effect evaluation system optimization aspects such as design A set of training system optimization scheme,is compatible with A insurance company development strategy,and can satisfy the actual needs of the development of staff hope that through the optimized scheme,can consolidate A insurance company sales staff training system of theoretical basis,to help the results to be more perfect scientific and reasonable but also as the other with the scale of insurance enterprises is an important reference basis,for the trainer is more effective to carry out the marketing class staff training to provide some helpful Suggestions and strategies...