The Characteristic Development Of Rural Tourism In Haiyan County

China's tourism industry has entered a new stage of transition to the all-for-one tourism model.However,the development of rural tourism in China has become more homogeneous.For Haiyan County,rural tourism is the most important part of the tourism industry.Though the rural tourism of Haiyan County started relatively late,it has achieved good results in the development,but there are also some obvious shortcomings.In order to seize the opportunity of the upsurge of tourism development in Haiyan County,it is necessary to examine the present situation of the development of rural tourism,to organically combine the advantageous tourism resources with rural tourism,and to revitalize rural tourism with the mode of special tourism,so as to promote the overall development of Haiyan County's tourism.Haiyan County is an important production area of sea salt in ancient China.It has a history of salt production for more than 2200 years.Salt culture not only records the long history of sea salt since Qin Dynasty,but also bears the spiritual connotation of hard work and the hard struggles of Haiyan people.It is also the source of the urban temperament of “Generous as the sea,and humble as the salt” of Haiyan County.Through field visits to many rural tourist attractions in Haiyan County,reading and consulting the related papers on Haiyan County records and Haiyan Tourism,combing out a large number of relevant materials from Haiyan County Tourism Bureau,Environmental Protection Bureau and other departments,we can further analyze the development of rural tourism in Haiyan County and the status of rural tourism resources.Combined with the tourism strategies such as "Beautiful Rural Lehas Haiyan" and "Rejuvenate the Haiyan County with Cultural Tourism" in recent years in Haiyan County,the author points out that the rural tourism in Haiyan County should adopt a special development mode on the basis of considering and analyzing the advantages of the characteristic resources of "Salt Culture".The paper also discusses the advantages and conditions of "salt culture" as the theme of rural tourism in Haiyan County.Finally,from the development principles,spatial layout and specific measures,this paper puts forward the initial concept of the strategy on the characteristic development of the rural tourism of Haiyan County.This paper's main object is the characteristic development of the rural tourism of Haiyan County,the scope of the study is Haiyan County,the research method includes documentary research and case study.Finally,the study concludes that the characteristic development of the rural tourism is the key to success.The full text is divided into six parts:The first part is the introduction.This part mainly summarizes the research background,analyzes the importance of rural tourism to the whole tourism strategy,and summarizes the new requirements of rural tourism planning and tourism products under the guidance of the concept of all-for-one tourism.This paper introduces the competition and cooperation situation of rural characteristic tourism around Haiyan,and shows the significance of this paper in studying the characteristic development mode of rural tourism in Haiyan County,and also introduces the whole content and main research methods of the paper.Last but not least,this part combs out the creative ideas and innovation points of the paper.The second part depicts the related concepts,research reviews and basic theories.This part mainly describes the concepts and characteristics of rural tourism,summarizes the domestic and foreign scholars' discussions on the concept of rural tourism,development model,tourists and other aspects.This paper introduces the theory of sustainable theory,industrial convergence theory and tourism marketing theory.The third part is the analysis on the status quo of the Haiyan County rural tourism development.This part reviews and summarizes the development of rural tourism in Haiyan County,introduces the achievements of sea salt tourism in the tourist market,industrial scale and product types,and analyzes the shortcomings of the current development of rural tourism in Haiyan County,including lack of integration of resources,characteristic products,integration of industries,and innovation in marketing,imperfect infrastructure,the serious loss of the public service system and folk resources.At the same time,it also discusses the reasons why the characteristic of rural tourism in Haiyan County has not risen.The fourth part is about the choice of Haiyan County rural tourism development model.This part summarizes and evaluates the common rural tourism development model in the perspective of resource occurrence,and briefly introduces the development conditions and advantages of the rural tourism characteristic development model.By analyzing the existing situation of various kinds of resources of rural tourism in Haiyan County,the author thinks that the characteristic resources of "salt culture" have great advantages,and expounds the significance of combining "salt culture" with the characteristic development mode of rural tourism.It also introduces the favorable conditions for the development of the special development mode of rural tourism in Haiyan County.The fifth part is about the development strategy of the characterization of the rural tourism in Haiyan County.This part mainly discusses the development strategy of the characteristic development of rural tourism in Haiyan County,and summarizes the three development principles based on the long-term development of rural tourism characteristics.According to the ecological superiority of Baitashan Islands and the humanistic advantage of Ganpu Town,the spatial hub layout of the special development of rural tourism in Haiyan County is envisaged.At the same time,this paper offers four measures to develop the characteristic development mode of rural tourism in Haiyan County,including four aspects,namely the government planning to guide the characteristic development of rural tourism,the concentration of resources to create rural characteristic tourism products,the marketing of all media to create the Haiyan rural tourism characteristic brand,and infrastructure and tourism service to embody Haiyan township.The sixth part is about the characteristics,shortcomings and prospects of this research.This part mainly makes self-criticism on the deficiency caused by objective and subjective reasons in the process of writing,and thinks about the future of rural tourism and "salt culture" research in Haiyan County.