The Rural Tourism Resources And Development Countermeasures Of Huan County

The rural tourism presents a good developmental trend in Huan County of China,and becomes the highlight of rural economic in social and cultural development.The geographical environment of the loess plateau of China is special,the strategic significance is important,the tourism resources are distinctive,and the development of rural tourism has special significance and conditions.Therefore,the research of rural tourism resources and using can provide a reference for the development of rural tourism in the Loess Plateau of China.Based on the methods of literature analysis,field survey and farmer interviews,the following main view:1、There are some tourism characteristic: six places of Red tourism Bases.fifty places of history and famous man cultural resources.three kinds of Unique folk customs.Typical natural landscape of Loess.Located in the "Silk Road",the farming culture and grassland culture are deep,with the characteristics of multi-cultural integration,traditional and modern elements.2、The development and management of rural tourism which in Huan County propaganda consciousness and marketing consciousness is weak,the tourism brand products is not enough,rural culture and cultural protection in Loess mining is not sufficient,the infrastructure is backward,the model of development is a single,inadequate use of resources,rural tourism practitioners lack of capacity,planning unreasonable problems.3、The central rural tourism to strengthen publicity and marketing planning,increase investment,except for the national policy of investment,but also the use of the capital and private capital,adopt PPP mode,through leasing,contracting,joint stock cooperative,multi form investment,the formation of multiple capital investment.At the speed of building the road,parking lot,toilets,agricultural service center and trading center,power and water supply,fire and other infrastructure construction and ecological environment,the development of tourism targeted poverty alleviation,create distinctive tourism series products and promote the development of rural integration of multi industry,enhance the quality of practitioners and Countermeasures.4、In the proposed of rural tourism resources manage optimization model: the scenic drive mode,relying on the city model,the characteristics of urban driving mode,channel mode radiation model,leveraging the characteristic industries,new format mode,twinning mode.The results of the study can provide targeted guidance for Huanxian County to bring its superiority and characteristics into full play in the field of its rural tourism resource.