Research On Performance Appraisal Indicators System Of Employees For Platform-based Internet Enterprise

Platform-based Internet companies absorb the essence of platform business model and gain rapid development with the advantage of internet technology,have gradually penetrated into all aspects of life,dramatically changing people’s lifestyles.Then it faces issues such as competition incentives,lack of technological innovation,serious homogeneity of products or services,difficulties in financing,and high mortality rates.In order to promote the development of platform-based internet companies,it is necessary to study the factors that influence the growth of platform-based internet companies from a theoretical perspective.At the same time,corporate growth relies on human resources.Therefore,employee performance appraisal has a significant relationship with the development of platform-based Internet companies.However,the current research on the performance evaluation of platform-based Internet companies is not very rich.From the perspective of business growth,by studying the influencing factors of the growth of platform-based Internet companies,and then based on the control of the influencing factors,decompose the growth factors of the company to get the key success factors,and refine the key success factors to get the related KPI index set,corresponding the KPI indicators to positions,using the AHP method to determine the index weights can obtain an employee performance assessment index system,which can not only strengthen the management of employees to the company,but also promote the growth of platform-based internet companies.This article summarizes related business growth theories by reading a large amount of literature,summarizing the definition of platform-based Internet companies and the characteristics of platform-based Internet companies.From the perspective of endogenous factors,select the technology innovation capacity,financing capacity,brand promotion capacity,human management,operating capacity,and service of six level indicators,Put the technology leadership,brand promotion channels,talent selection and promotion,platform trading volume 25 specific Indicators.Through empirical analysis of three companies,it is verified that six factors will affect the growth of platform-based Internet companies,The impact factor is decomposed into the KPI index corresponding to the post,and then the operation post is selected as an example to determine the weight of the assessment index through the AHP method,and then the index system of the operation post is obtained.