Research On The Fund Management Of M Group Based On The Strategic Perspective

Compared with the large foreign multinational enterprises,group enterprises in China in the comprehensive strength,sustainable development ability,enterprise management level,etc,is a big gap,gap is more obvious in terms of money management.In the current economic environment,enterprises must adapt to the challenges of the market,improve competitiveness,this requires enterprises from the strategic Angle,the future development of setting clear strategy and effective implementation.At present most enterprises have to attention to strategic management,but companies tend to pay more attention to how to develop the strategy,and not enough attention to strategy implementation,perfect strategy from the support of all aspects of resources can only be empty talk.At the same time,the fund management of a group enterprise is facing change,traditional methods of group fund management gradually cannot adapt to operation and management of large enterprise strategic management,in particular,it cannot guarantee the realization of the group's strategic goals.Therefore,it is necessary to combine strategy and group capital management closely to build a group fund management system based on strategic perspective.This paper was based on the above research background in the group of M as the research object,by the case analysis method,using a variety of management theory to analysis the current situation of M group,explore building based on the strategic perspective of group fund management system and presents the corresponding guarantee measures.Specifically,through to the capital management theory and strategic management theory,for the strategic management,closely connected to the cash management build a strategic perspective of group fund management system laid a theoretical foundation.In M group fund management as the research content,through to the M group development strategy and money management problems existing in the introduction and analysis of the status quo,and then find out the current group fund management cannot match the group strategy.In view of the current problems of group fund management,using strategic management,the treasurer,pools,such as theory,from the cash management function positioning,target design,organization structure,management,budget management,and other various angles to explore building group fund management system based on strategic perspectives.Finally,the corresponding safeguard measures are put forward from the perspective of management system,evaluation index and talent team construction.Strategic perspective of M group fund management system construction,not only can effectively improve the level of group fund management,make the group cash management better help the realization of the strategic target,also for other industry group enterprise transformation of the mode of capital management ensure the strategic target realization provides a new method,has certain reference significance.The innovation point of this paper is to examine the group's capital control from a strategic perspective,and combine the management concepts such as treasurer management to provide a new method for the realization of strategic objectives of the optimization fund management of the group enterprises.