Research On Development Of Theme Island Tourism Products

The major contradiction existing in our society has changed.From the practical point of view,this is also the main problem our tourism industry needs to be solved urgently.Although there are rich sea resources and terrestrial resources in Chinese huge territories,it is still difficult to achieve the common and harmonious development of the tourism industry When Facing with many unbalanced and insufficient problems.Compared with other regions,the island areas have a decisive advantage with abundant natural resources and human resources,its development prospect is optimistic.Meanwhile,the marine tourism is an important component of the marine industry cluster system,which has a broad development space.In recent years,China marine tourism has entered into fast stage of development,many coastal regions have already announced the planning of marine tourism development in order to seize the important marine market.At the same time,the development of island tourism is also facing some problems.It is not balanced between the economic development and the local people's living standards.According to research,the development of tourism in the island area is indeed the best choice,but how to develop,and what kind of model to guide the development has become the first priority to be solved.On the one hand,it should ensure the development of the island's economy,on the other hand,it can achieve the sustainable development of the island.The writing of this article focuses on the argumentation analysis of examples.Through consulting relevant research literature and theories at home and abroad,it explains the concepts of islands,island tourism,theme tourism,and theme island tourism.Based on the research on theory of sustainable development and other related theories,we investigate the tourism resources,tourism product and consumer market of North five Islands in Changdao County.If north five Islands plans to achieve the goal of long-term development,it should adhere to the thematic strategy,position the selected topics,highlight the appropriate tourism product lineage,and publicize the theme brand.I hope that it can provide some help for the study of other islands.The research content of the thesis includes the following parts:Part 1: After introducing the research background of the thesis,clarifying the research objectives of this paper,analyzing some related research results at home and abroad,and pointing out the theoretical significance of the research on island tourism product development,I tried explaining the current status and development prospects of island tourism at home and abroad.Through the comparison of relevant research results,I made it clear that the development of island tourism in North five Islands is important for the study of island tourism in Shandong Province and even countries.Part 2: Do detailed explanation of related concepts and analysis of related theories to lay the foundation for writing.Combining the research results at home and abroad,the concept of islands,island tourism,theme tourism and other related concepts were explained.The basic theories,such as sustainable development theory and tourists' consumption behavior theory,were discussed,which provide theoretical support for the study of island tourism production development.Part 3: Plan and design the theme of island tourism products.This section,in conjunction with relevant data,elaborates on the current status of the theme island tourism product development and analyzes a new program that can be adopted in the future development of the island—the planning and designing of theme island.On this basis,the design concept of the theme island tourism product is defined to clearly define the design strategy.Part 4: Survey and summarize the general development of North five Island tourism in Changdao County.After investigating the location of North five Island,tourism resources and tourism market,the paper analyzes the existing problems of tourism development in North five Island from both quantitative and qualitative aspects.Part 5: Analyze the tourism products of North Five Islands in Changdao County based on the theme concept.In accordance with the principle of “one island,one theme”,the theme and slogan design of North five Island will be carried out.The resource of each island will be sorted out and the leading tourism products among the islands will be finalized.Try to provide some advice on the overall marketing of North Five Islands.Part 6: Summarize the main content of this article and look forward to the bright future of development prospects of the island.