| With the continuous development of social economy,agricultural tourism is booming,and the reorganization and consolidation of the agricultural industrial structure in Fujian Province has gradually become the mainstream of the market.At this time,the development of agricultural tourism,the reform of tourism constituent elements,and the promotion of agricultural science are being vigorously promoted.The sexual aspect is crucial.This paper discusses the development of agricultural tourism in Fujian Province based on industrial integration through four parts.First,the background and significance of the development of agricultural tourism are described through the collection of documents and the surveys in the field.At the same time,the development process and current situation of China’s agricultural tourism are described.Through literature surveys and other methods,the research progress of agricultural tourism at home and abroad is summarized and analyzed.Secondly,basing on the development status of agricultural tourism in Fujian Province and the resources of agricultural tourism,SWOT analysis theory was used to analyze in depth the strengths,weaknesses,opportunities,and threats of developing agricultural tourism in Fujian Province,and concluded that Fujian Province is in the process of developing agricultural tourism.In order to overcome the disadvantages of lack of brand power and unscientific planning,we should make use of its location and resource advantages,and actively develop agricultural tourism by integrating resources within the province,using government support,and high opportunities for agricultural tourism.Again,from the analysis of the status quo of the development mode of agricultural tourism in Fujian Province,we summarize the three current development modes of major agricultural tourism in Fujian Province: namely,tourism enterprise development model,village collective-led development model,and villagers’ independent development model.The characteristics of the model and its advantages and disadvantages.Analysis of the problems and causes of the agricultural tourism development model in Fujian Province provide insights for future development strategies and models.Finally,from the perspective of industrial integration,the paper analyzes various models of the development of agricultural tourism in Fujian Province,proposes agricultural tourism development models based on scenic attractions,and farm development models based on agricultural cultivation.Integrating the humanities and history of the agricultural tourism R & D program,theagricultural tourism R & D program for coastal tourism,the agricultural tourism R & D program incorporating scientific elements,and other five models of multi-industry integration of agricultural tourism development model,and empirical analysis of the development model.Finally,give some ideas for the development of agricultural tourism in Fujian,such as playing a leading role in the government,scientific planning,increase publicity investment,and actively expand the source of tourists,take the road of sustainable development,and promote the development of agricultural tourism in Fujian Province. |
