An Empirical Study Of The Impact Of Innovation Capabilities On The Performance Of Supply Chain In FMCG Manufacturing Companies

With the rapid development of economic globalization,the competition of the market of fast moving consumer goods(FMCG)has become more intense.At present the market share of the small and medium-sized manufacturing enterprises has decline gradually,on the hand,it unable to respond to changers of the market in a timely manner,as lack of lack of effective supply chain management capabilities,lack of market responsiveness,on the other hand,it unable to meet the diverse needs of customers and the entry of the foreign fast moving consumer goods.It has caused the great impact of the development of the enterprise,the improvement of enterprise supply chain performance has become the focus of business.Now,there is much research on performance evaluation of the supply chain,and the research on the relationship between the innovation and the performance of the enterprise's supply chain is relatively scarce.Therefore,the research on the relationship between innovation capability and enterprise's supply chain performance has great theoretical research value.Firstly,this paper has studied the concept and the connotation of innovation,and analyzes the performance index of the supply chain by the theory.Define the factors of the innovation from the perspectives of common vision,participation of production factors,heterogeneity of network.Intensity of relationship and network scale on innovation capacity.Secondly,this paper analyzes the situation of the supply chain management,the demand of the market and the influencing factors of innovation capacity of FMCG manufacturing enterprises.It finds that the improvement of the innovation capacities can enhance the supply chain management ability and the competitiveness of the market of fast moving consumer goods enterprise.The author come up with two intermediate variables based on the research,include supply chain capability and supply chain integration,and construct a conceptual model of the relationship between innovation capability and supply chain performance.Finally,according to the situation of FMCG enterprises and theoretical analysis,the author defines the innovation capacity,supply chain capability,supply chain integration,the supply chain performance and the measurement of them,design the questionnaire,ensure the survey object as the small and medium sized FMCG manufacturing enterprises,collect the data by the questionnaire and analyze the conceptual model.The author verifies the conceptual model by the structural model,ensure the influencing factors of FMCG's innovation capacity and the measurement index of supply chain performance.Empirical research shows that innovative ability has no significant effect on supply chain performance,it needs to improve supply chain performance through the indirect effect of supply chain capability,supply chain integration,and supply chain capability can also promote supply chain integration,which provide a theoretical basis for the implementation of FMCG supply chain management.