Research On The Development Strategy Of QH Animal Pharmaceutical Company

With the development of animal husbandry,the development of Animal Pharmaceutical industry has been promoted in our country,emerged a large number of animal pharmaceutical companies.In recent years,due to the proliferation of poultry epidemics,as well as the public awareness of food-safety awareness,put forward higher requirements of veterinary drugs,due to the increasingly fierce market competition,animal pharmaceutical companies in the face of opportunities also face the crisis.QH Animal Pharmaceutical Co.,Ltd.is a collection of animal medicine research and development,production,sales in the integration of enterprises,after more than 10 years of rapid development,has become the top of the animal pharmaceutical industry in our province.However,due to the market demands for products continue to improve,and more prominent internal problems,QH Pharmaceutical have entered the bottleneck of enterprise development.In this paper,the internal environment of QH medicine is analyzed in depth.Through the analysis of the current product structure,operation and management,marketing,human resources,R & D and financial situation and existing strategy,the problem of QH medicine is summarized.Using the PEST model to analyze external economic,political,social and technological factors,and the Porter Five Forces model to analyze industry competition situation,and the SWOT model to summarize its own advantages,weaknesses,opportunities and threats,and clear the guiding ideology and target of strategy,in order to establish a suitable development strategy for QH pharmaceutical company.In this article,it the strategy is refined for the company strategy,business strategy and functional strategy level.In the enterprise system,human resources,capital,organization structure,cultural construction,formulate strategic implementation safeguard measures,so to ensure the implementation of the strategy of QH pharmaceutical and the sustainable development of the company.