"The Farmer" Ecological Leisure Farm Project Business Plan

Along with the continuous progress of society,people's life style is constantly changing and the pace of life is speeding up.People living in the city began to tired of the same life,set up in the car and the high iron age lifestyle and increased the range of human activities,and even under the condition of the busy,fast-paced,also need to be in a busy leisure,life experience.The tangle of people between birth and the wto accession,hovered between anxiety and tender feeling experience,gives the enormous opportunities in today's tourism market,from the people spiritual needs is to promote rural tourism source of germination.With the worsening of the urban environment,away from the fast-paced urban life,and experiencing the rural life of returning to the real life,it has become the demand of more and more city tourists.It is the rapid increase of this demand that the rural eco-leisure tourism industry has become the hot spot of tourism development.This article is a business plan for eco-leisure farm.The research object of this paper is located in the "good farmer" ecological leisure farm project of xiangfu district,kaifeng city,henan province.This paper USES the combination of theory and empirical,qualitative and quantitative research methods,research contents include the basic information of the project analysis,market environment analysis,marketing strategy,financial analysis and risk analysis,etc.First introduced the project location,construction scale and the progress,positioning and management of the basic situation,and by using PEST and SWOT analysis tools such as comprehensive considering the objective of the basic situation and market environment,etc.,determine the "farmer" ecological leisure farm project: on the advantage of location convenient transportation and superior environment,accord with a country to develop the rural tourism policy,wide customer base,such as theoretical knowledge and practical experience,the project manager to determine project will mainly take the SO strategy.Secondly,the specific marketing plan of the project is determined by adopting the customer segmentation strategy and the 4P marketing strategy.Then in investment estimation,cost estimation,on the basis of earnings estimates on project financial analysis,and through the investment payback period,net present value and return on investment of calculate and determine the feasibility of the project.Furthermore,the risks of the project are put forward and corresponding countermeasures are given.Finally draw the conclusion: the project conforms to the national policy of vigorously developing the rural tourism,the wide prospect of market,the investment is not high,has the corresponding profit ability,and can meet the needs of customers to return to country and the needs of entrepreneurs to the pursuit of entrepreneurial passion and dream,is a good business project.