JZ Jia Ying Guan The Yellow River Culture Tourism Project Business Plan

2014, the "new normal" has become popular and fashion vocabulary in economics, a lot of influence on the development of tourism economy. Globally, the weak recovery of the world economy, the economic landscape reconstruction, the pace of progress greatly drive the tourism economy, especially the Chinese tourist's contribution to the world; Nationally, China's economic development pattern transformation and adjustment of economic structure, accelerate the development of the tourism industry, released in August 2014 the state council on promoting the several opinions of the reform and development of tourism industry, made clear the development direction of tourism industry transformation and upgrading; Look from henan province, the per capita GDP increased year by year, $3000 to $6000, with henan inherent demographic dividend, released into the tourism demand and upgrade period.This paper by JZ jia should view the agricultural eco-tourism project as the research object, through the form of a business plan, the use of strategic management,marketing management and financial management related theory knowledge, an overview of the project, strategic choice, product and product innovation, target customers and market selection, market and customer analysis, market positioning,marketing mix strategy, financial budget, and analysis, project effect and benefit analysis and risk management and so on each link analysis and overall planning.Begin from JZ jre should view the agricultural eco-tourism project overview,strategic choice, product description and product innovation; Secondly, using the five models to the whole industry situation and competitive environment for analysis; And use the SWOT analysis method to JZ should view tourism advantages, disadvantages and the phase analysis of the opportunities, threats, analysis conclusion is that the advantages outweigh the disadvantages of the project, project see more opportunities than threats. Next, use the STP marketing approach to this project to make the market segmentation, choose target market, and this project brand, product positioning,functions, corporate image; Use 4 p method again, writing project marketing mix strategy; After using the related theory of financial management, the project financial analysis forecast; Finally, through the analysis of the risk assessment project risk is small, and write the corresponding response; In the end, write the project progressschedule.This article research results for JZ jia should view the agricultural eco-tourism project market prospect is good, has the objective of profitability. Through the joint efforts of the team, the project will have good prospect, will succeed.