Research On County Rural Leisure Tourism Plan

Rural leisure tourism has become a popular form of tourism since it was born in1980s in ourcountry. However, due to the lack of scientific and rational planning, it causes developers’ blinddevelopment, leading to all sorts of problems, such as economic benefits is not obvious, sustainability isnot strong, and attraction is not higher. Therefore, it’s in urgent need of improving scientific, operationaland normative of rural leisure tourism.For the reason of scientific guiding rural leisure tourism planning, complementing, enriching anddeveloping the rural leisure tourism planning system, this paper uses the methods of literature review,comparison analysis, firstly defining the concept of rural leisure tourism, summerizing the generalsituation of the development of rural leisure tourism at home and abroad, dividing the stage ofdevelopment of domestic rural leisure tourism, discussesing the development model and type of ruralleisure tourism. Secondly this paper expounds several related concepts of rural leisure tourism planning,seven theoretical support, five basic principles and six steps. Then by referring to "1231model oftourism planning" proposed by Wu Bihu, this paper establishes a county rural leisure tourism planning"1331model", namely, one goal: including overall goals and targets; three analysis: rural leisure tourismresource analysis (Surface contents: resource classification, resource evaluation; inner contents: spacelayout, tour line design), rural leisure tourism market analysis (Surface contents: present situationinvestigation, detailed analysis, market forecast; inner contents: tourism image design, image promotionand marketing), rural leisure tourism comprehensive analysis (Strength and weakness analysis,opportunities and threats analysis, comprehensive matrix analysis); three plates: rural leisure tourismproduct and project development plate (Development principles, the development strategies),ruralleisure tourism facilities planning plate (Planning principles, infrastructure planning, service facilitiesplanning), rural leisure tourism ecological culture protection plate; and a support system. In the analysisof resource classification, this paper puts forward a new classification method of rural leisure tourismresources by using the concept of "Production-Living–Eco". And on this basis, drawing rural leisuretourism resources evaluation model established by Liu Qingyou, combining with the new classificationof rural leisure tourism resources, this paper builds a new model of rural leisure tourism resourcesevaluation. Finally this paper proposed the "1331model" to "Cangnan county rural leisure tourism plans”, actually demonstrating the mode.This article has carried on the summary of rural leisure tourism planning research based on theprevious research, in order to play a guiding role in later county rural leisure tourism planning work.