The Study On The Functions Of Government In Rural Tourism Characteristic Development Of Jiangsu Hongze Xishunhe Town

Under the upsurge of building the characteristic small towns in China,to be one of the core towns of the tourism circle construction of Hongze Lake,Xishunhe Town relying on advantageous geographic location and rich products resource,stepping off a characteristic road about Construction of the characteristic small towns.But because of the development time is shorter,and the Government functional departments' Managerial experience is insufficient,there have some problems in the process of country tour development,Appeared Role offside,role vacancy and role dislocation and other issues,to a certain extent,restricted the Xishun Township rural tourism development.Therefore,how to use the government function and carry out science,rational macro-control and guidance of the country tours,becoming the important problem about boosting the country tour estate developing healthy,speedy in Xishunhe town.This paper surrounds a request of alterring the functions of the government to a serving government,based on some theories,such as New Public Service Theory,Sustainable development theory,Market failure theory and government failure theory and so on.Bying resourcing informations,fielding surveys and visiting a conversation,analyzed the problems of the Xishunhe town in the process of rural tourism.And compares and draws lessons from the land of Chengdu,Zhe Jiang and Japan other successful experience of the development of rural tourism,To conform to the Xishunhe town's government function positioning of probing into the rural tourism development,and puts forward the concrete measures for the development of rural tourism about how to optimize functions for government departments.One is to strengthen the government's public management,mainly including innovation concept of rural tourism development,establishing reasonable development plan,the straightening out management mechanism,standardize management of the social.The second is to optimize the government's public service,mainly including improving the tourism publicity of government public finance service,strengthen government services,increase the tourism talent training services,establish and perfect the government public service platform and so on.