| Under the background of the "Internet +" reform,using the way of the "Internet +" to transformate the traditional industry has become one of the most important trend in the future China.As the subordinate Commercial Machinery Research Institute of the China CO-OP,ZHZS company.Is upgrading the business operations under the flag of "Smart CO-OP",In the old mechanism,new organization,new trend of environment,the development strategy of the enterprise has more highlights and importance.Therefore,it is urgent to carry out a detailed analysis of its development strategy.This paper Analyses the external macro environment,industry environment,opportunity of the ZHZS company,The Potter five force model analysis shows that the company has four internal resources ability,which is difficult to imitate the user experience,strong institutions support,huge network scale and irreplaceable operation technology.At the same time,the SWOT framework analysis shows that the SO(growth strategy)development strategy is appropriate development for the ZHZS company,which can give full play to their competitive advantage.At the same time the paper makes clearly specific location around the vertical integration strategy of hierarchical,chairman of leadership in the organization to implement the strategic level,establishes the business layer strategy layer including the customer orientation strategy,differentiation strategy,cost leadership strategy.and formulates specific functional strategy,channel strategy,price strategy,product strategy and other aspects of the specific implementation strategy,to achieve the ZHZS company’s short and long term development goals and implementation steps,In the end,this paper discusses the strategic security measures in detail from leadership,talent team,customer value,platform construction,and strategic management hand.Through this study,we found that all levels of supply and marketing cooperatives are turning to "Internet plus",as a start-up company,the ZHZS company should choose the growth strategy for its development strategy,promote the company’s vertical integration management.These findings have the direct effect on the ZHZS company’s development,also has certain reference significance and value for the same industry’s development of enterprises. |
