CK Company Network Marketing Strategy Research

In the background of the rapid development of network information technology,Lifestyle and shopping habits of consumers have been changed,And market economy also has been produced new features and rules.With the increasing influence of network,More and more companies have joined the rank of network marketing,In view of the impact of network economy era is directional and subversive.,So it's important to makea network marketing strategy according with the development of enterprises which can help enterprisesto freeupresourcesmoreeffectivelyandtooccupyafavorablepositioninthemarketcompetition.This paper took Company ck as the research object,Based on relevant theories of marketing and network marketing,and analyzed the research statue and development trends of domestic and overseas network marketing.Then according to the actual situation of Company ck,By scanning the network marketing model of Company ck in an all-round way,his paper analyzed the internal environment,External environment,competitive advantagesanddisadvantagesoftheenterprise,Determinedthetargetmarketoftheenterprise,Andfoundoutthe existingproblemsinthenetworkmarketing.On the basis of the results of previous studies,To link theory background and new tendency of network marketing,Fromproductstrategy,Channelstrategy andbrandstrategy,Thispaperconstructedascientificsystem of network marketing strategy for Company ck,And put forward building the platform,Enhancing service consciousness and strengthening the talent construction.These measures helped company to achieve the organic integration of network marketing and traditional marketing,To improve the efficiency of marketing,To expand the influence and market share of company,And finaly to maximize the benefit of enterprise effectively.The research which is about Company ck 's marketing strategy can provide valuable reference for relevant manufacturing enterprises to carry out network marketing,And can help them to choose suitable marketing strategies according with the development of enterprises,Then they can use the convenience of network marketingtocarryouttheirmarketingbusinesseffectively.