A Study Of Brokerage Marketing Strategy Of Shenyang Sanhao Sales Department Of Tebon Securities

The management situation brokerage business of securities companies facing is more and more serious, which force securities traders to adjust their business strategy and tactics of brokerage business, to add concept of modern marketing into operating, to make business strategy of their own and to use effective marketing tools in order to consolidate their core competencies and strengthen their market position.This paper is based on business overview, current development, policy-oriented and competitive pressures that the brokerage business facing of Shenyang Sanhao sales department of Tebon Securities. According to the internal and external environment, the paper concluded the opportunities and threats Shenyang Sanhao sales department of Tebon Securities facing and its own advantages and disadvantages.Combining with related concepts of customized marketing and network marketing, this paper raises product strategy, pricing strategy, channel strategy, promotional strategy, personnel strategies, service process strategy and physical evidence strategy based on7Ps theories of services management for Shenyang Sanhao sales department of Tebon Securities.Finally, this paper puts forward3practical assurance measures to ensure benign and sustainable development of Shenyang Sanhao sales department of Tebon Securities:the building of marketing team, the performance assessment measures of marketing team and the strengthening of corporate culture.