Study On Developing Strategy Of Hunan Xiangshang Commodity Trading Company

With the rapid rise of "Internet +" industry,the application of the Internet almost throughout all walks of life,the use of network marks the arrival of information age,and the use of electronic information to become important means of production,circulation.Become the core content of electronic commerce,electronic trading is a important link in production and sales.Commodities of e-commerce trade development is very rapid,trades is becoming more and more rich,as the main commodity import and export countries in the world in our country and consuming countries,increasing demand for imports of commodities,commodity imports enterprises face more and more negative impact of the international community,the commodity industry is closely related to national economic security and social welfare.Based on the domestic and international commodity markets and Commodity Exchange development,on the basis of related literature and research results in combination with the practical situation of domestic and international commodity trading market,explore and research Xiangshang commodity trading company strategy development.First of all,this paper,by using some of the more widely used analytic tools such as PEST analysis,SWOT analysis and porter's five competition models of Xiangshang commodity trading company specific situation is analyzed,and illustrates the Xiangshang commodities trading company's internal and external environment,including the external,such as the whole political,economic,social and technical environment,also includes the analysis of the potential competitors,and another is the company's own advantages disadvantages,opportunity,threat,etc.Secondly according to Xiangshang,Commodity Exchange,vision,goals,and other Commodity Exchange of the Hunan suppliers selection of strategy is analyzed,it was concluded that diversified development strategy of the company should be important conclusions.According to the needs of the development of the company and then put forward the corresponding development strategy for the company to carry out the strategy of the facing the uncertainty of customer service,so this article mainly introduced in the next major content steps and implementation strategies of safeguard,mainly from organization support,cultural support,technology improvement and risk control to implement the several aspects,in order to ensure all-round implementation of the company's new development strategy.The last chapter is the conclusion part,mainly in the chapter summary to this article about the content of the above.In this paper,the development strategy of Xiangshang commodity trading company,the paper puts forward the development of Hunan business strategic positioning and development of the commodity,the research conclusion of this paper is Xiangshang commodities trading company should focus on the development strategy,the study on the one hand,can be directly to the development of the new Xiangshang commodity trading company,become a\"north of Bohai sea,the south Xiangshang trading pattern to establish guidance advice,promote the development of Hunan business strategy formulation;On the other hand can also for other related enterprises has developed from a small and weak to rather the scale of strength to establish development strategy has the certain enlightenment function.