| Situated in the times when economic globalization deepens increasingly, and the inside and outside operating environment for enterprise varies more and more, the enterprise is confronted with more challenges. Under this complex environment, in order to win in the fierce competition, enterprise has to make correct and suitable development strategy. Development strategy is the strategy about how an enterprise grows and develops. It solves the overall, basic and long-term problems.This paper, according to the theories and methods of development strategy and strategic management, starts with the present situation of Hunan Xinyao electronic technology company. Through the analysis of strength, external environment and internal condition, it studies the enterprise future strategies development. In order to achieve the strategic target of the development, it creates and provides conditions. According to making full use theoretical thinking of strategy analyzing, it determines the following method: making analysis of glass panel industry and internal environment of Xinyao; making analysis of Marco external environment by using PEST model; making analysis of opportunities and threats by using SWOT. After comprehensive comparison, it puts forward strategic target and choice, and makes a proper strategic plan for company’s long term development in fast changing market.Through detailed analysis of the internal and external environment in the strategic, with emphasis on the strategic of Hunan XinYao, namely “customer-oriented, committed to the glass cover industry and companies upstream and downstream, and striving to be industry leader”. Not blindly the pursuit of scale expansion, increasing the profit; not only to make the business bigger, stronger. To build a learning organization, around the long-term corporate strategic development goals, through continuous efforts to pitch, and the Hunan XinYao to industry pioneer, and having absolute competitive brand, and also has a large influence in the world. We hope this study can have a certain degree of inspiration and help to other companies in the same industry. |
