Evaluation On The Synergy Effects Of M&A In Online Tourism Enterprises

Online travel industry is the "Internet +" in the tourism industry application and embodiment.From the early can only provide basic flight booking and hotel booking function to the current can provide consumers with information inquiries,online ordering,travel products buy,reviews and Raiders to share,donkey group dating and other full-service,online travel enterprises through optimization Tourism industry supply,and constantly enhance the tourism consumption experience.At the same time,with the improvement of living standards and the pursuit of spiritual life,our residents in the travel consumption is getting higher and higher.Industry growth has brought strong demand for mergers and acquisitions in recent years,online tourism enterprises continue to the upstream and downstream industry chain mergers and acquisitions,including vertical and horizontal mergers and acquisitions,the same type of company's horizontal mergers and acquisitions and external companies in the industry mix M&A.Mergers and acquisitions can broaden the size of the company,enhance the competitive strength,contribute to the company's growth and development,optimize the economic structure,re-allocation of resources.So far,there have been six large-scale mergers and acquisitions in the world,according to the existing research shows that because of all aspects and all levels of the reasons,the vast majority of mergers and acquisitions in the world did not achieve the desired results,many mergers and acquisitions will even increase the company's pressure The In China is the case.In mature capital markets,shareholders or investors to determine a M&A impact on their own interests is a key indicator of the potential synergies.Synergistic effect refers to the rise in competitive strength after mergers and acquisitions,resulting in net cash flow far higher than the sum of the expected cash flows of the two companies,or the company's performance after the merger is far beyond the expected performance of two independent companies,And the premium paid before the merger is fixed,the synergies after the merger has a high degree of uncertainty,the synergistic effect is greater than zero,the necessity of mergers and acquisitions.Based on the macro background of "Internet+",this paper studies the synergistic effect of online tourism enterprise mergers and acquisitions.This paper studies the synergies of M&A from the three aspects of management,management and finance,and discusses the operation of M&A after the M&A,and discusses the operation from the perspective of non-financial From the perspective of the strategic objectives and mergers and acquisitions executives left the two sides on the impact of corporate synergies for mergers and acquisitions enterprises can produce synergies to provide a useful reference and rise to the entire online travel industry,hoping to be about to face the tide of mergers and acquisitions Of the relevant enterprises play a reference role.