A Strategy Of Development Of The State-owned Financing Guarantee Company

The China's official manufacturing purchasing managers index?PMI?was 49.8 in Jan2015,which was lower than that of Dec 2014 that was 50.1.The PMI has been sustaining lower since Jul 2014,and also it is the first the PMI is lower withered flourish line.The PMI indicates the growth of the manufacturing economy:when it is higher than 50 it implies that the manufacturing economy is rising,on the other hand when it is lower than50 it implies that the manufacturing economy is declining.Internally,Released on 2^nd March,2015 Chinese manufacturing PMI in February fell to 49.9.Though it gains 0.1%increasing compared with that of Jan 2015,it is still below the safety line.Commodities such as coal,steel,iron ore and cotton have a lot of storage,and the prices of them decline,which fully shows that the economic downturn brings high pressure to enterprises,and narrows the space of profit and market.Externally,The PMI of EU declined from 50.6 in Oct to be 50.1 in Nov 2014,which is the lowest level since Jun 2013.It indicated that the growth of EU manufacturing was almost frozen.Meanwhile,the EU's unemployment rate remained at 11.6%in May 2014,and it was the same as the revised data in April.The remaining high unemployment rate shows that the EU's economy is still difficult to get rid of the negative effect brought by the European debt crisis.From the above description,we can conclude that the manufacturing market of European is suffering more the negative effect.This influences a lot of the development of local enterprises and multinational enterprises.Economic downturn requests the enterprises to think about how to survive,how to make sure the product meeting the market demand and won the considerable profit,how to find the correct location for enterprises development,and also how to find the right development strategy.At the same time,how to survive,develop and won the competitive advantage have become the main tasks for finance guarantee companies which has gotten the permit to finance guarantee under the background of new supervising policy and fierce competitive environment.How to carry out deep analyze relying on the external environment and internal conditions,find out the strengths,weaknesses,opportunities and threats.And on the basis of the previous analysis,the company can formulate its development goal,determine the development strategy,and implement the safeguard measures.All these are urgent and necessary to ensure the company's competitive advantage.This article choices studying from the theories of enterprise development,analyzes the internal and external environment of A guarantee company,uses porter five models,PEST analysis and SWOT comprehensive analysis to analyzes the external environment and internal condition that A guarantee company relying on.Through the SWOT analysis method to combine the development strategy and practice of A guarantee company,and determine the development strategy and strategy implementation measures.In a sense this article puts forward the thinking of development strategy with demonstration significance and practical value.