Reserch On The Strategy Of WWS Company

WWS International Freight Forwarding Co.,Ltd.,established in 2010.At first,the company focused on the Japanese route business.And nowadays it has achieved comprehensive development with Southeast Asia routes,Middle East routes,India and Pakistan routes,while the development of different types of logistics business.But in the freight forwarding industry environment,WWS company inevitably encounters the same dilemma.We are at the time of economic downturn,the export and the whole industry is in the recession situation.The competitive environment is changing.With taking the study of WWS company,I analyze the macro environment,freight forwarding industry,other external environment and WWS company's internal environment.By using of corporate strategic management theory,tools and methods,I try to find out their own advantages and avoid their own weaknesses.Ultimately by those means,so that I can make up the strategies which are fit for WWS company.This paper suggests that WWS should adopt a differentiated strategy for the development of the company in the present and for a longer period of time:the development strategy of cross-border e-commerce freight forwarding business.As we know freight logistics market is a broad and sustainable market.WWS company needs to be based on this,and continue to open up the market and expand the scale of enterprises in the market segment,improve the competitive position in order to achieve good economies of scale,which is proposed by the WWS company should choose the target agglomeration strategy.In the Internet age,the most important asset of the enterprise is the talent,because of the continuous updating of knowledge,staff for professional knowledge and skills learning ability and level,will determine a company has the competitive strength.Creating a learning enterprise strategy is the key to the company's ability to stand out from the brutal competition.