HT Rural Bank Development Strategy Research

China is a big country of agricultural development,regardless of social stability,economic development,or national quality is closely related to the problem of "three agriculture".At present,the development of rural areas in China is still relatively slow,the weak infrastructure construction,inadequate public service level and the difficulty of raising farmers ' income are still very prominent,and the rural areas remain the weakest part of our economic and social development at this stage.In order to optimize the economic structure and realize the sustainable development of all-round coordination,we must coordinate the development of urban and rural economy so that the great achievements of our economic and social development can be shared by the masses of the people,and the grand goal of building a well-off society comprehensively and building a modern society will be realized.To this end,the government has promulgated a series of financial preferential policies,encouraging conditional regions to set up village and township banks in rural areas,so that the low coverage of financial institutions,inadequate financial supply and insufficient competition among financial institutions in rural areas have been solved.March 2007,Sichuan Yilong County established the country's first Township bank,as of the end of 2016,the national formation of village and township banks reached 1519.covering 31 provinces.Such a large number of new rural small commercial banks in a short span of 10 years of rapid development,in the management and development of the process must be different degrees encountered many difficulties and problems.How to break through the obstacles effectively and realize the sustainable development of the village and township banks has become a focus of the current rural Finance research project.This paper takes HT village bank as the object of study.Through the combination of theoretical analysis and empirical research,it finds out the best strategy for the development of HT village banks.This paper first introduces the research background and significance are expounded,and introduces the related research theories of strategic management of rural banks,through analyzing the current situation of HT,the village bank's internal and external environment analysis,points out the disadvantages and advantages,development of HT village bank in the current issue.On the basis of strategic management theory,combined with the status quo,vision and goals of HT village bank,pointed out that the selection of the overall competitive strategy of HT village bank,and puts forward the effective measures to ensure the implementation of the strategy,improve the competitiveness of the HT village bank in the local financial market,to achieve sustainable healthy and stable development.