Research On Development Strategy Of Beidaihe Branch Of Agricultural Bank Of China

The main purpose of this study is Beidaihe District branch of Agricultural Bank of China(hereinafter referred to as ABC Beidaihe District branch)by using the theory of SWOT and Porter's model which theory is competitive,the analysis of the resent external and internal environment.Through analysis,we can conclude the ABC Beidaihe District branch's advantages and disadvantages,as well as the threats and opportunities brought about by the current environment,put forward for the faster development in the new reality the ABC Beidaihe District branch of the development goals and strategic planning.First of all,the development of the banking business were outlined,analyzed the domestic and foreign banking business development current situation,this paper expounds the important role to the development of modern banking business development strategy research,especially for state-owned Banks,the implementation of development strategy research is an effective method for the competitive edge of the bank.Secondly,analyzed the external environment of Beidaihe New District branch of ABC from all kinds of environment such as the condition and the financial demand and the degree of competition and so on to discuss,described the operating conditions of the Beidaihe District branch.We summarized the advantages and disadvantages of the current sub branch,and carry out SWOT summary.Again,proposed the development of strategic thinking,constructed the general idea of the development strategy of the bank,worked out the development strategy of Beidaihe District branch of ABC.Finally,according to the requirements of the development strategy,to develop a suitable market positioning for ABC Beidaihe District branch of the development,includes regional analysis,customer resources and product focus etc.For ABC Beidaihe District branch establishment of development strategy,put forward for the concrete strategic implementation safeguard measures,including organization structure,human resource management,performance incentive,client strategy,risk management and corporate culture in six aspects,such as security measures,make the development strategy of ABC Beidaihe new area branch can smooth implementation.