| Weighing metering is one of the important foundations of a country to engage in economic activities,weighing apparatus is an important equipment of the weighing metering.According to the Chinese Association of Weighing,in 2014,113 weighing enterprises realized gross value of industrial output 11.61 billion yuan,down 5.59% year-on-year,realized the industrial added value 3.032 billion yuan,down 6.44% year-on-year.In 2015,112 weighing enterprises achieved the annual gross value of industrial output 10.189 billion yuan,up 0.12% compared with last year,realized the industrial added value 2.938 billion yuan,up 1.80% compared with last year.After the peak period of the development in 2011,weighing apparatus industry in China experienced a far lower growth rate,compared with the GDP growth of the same period.In an era of slow growth,each weighing apparatus enterprise is under great pressure due to the insufficient demand growth and more intense competitions.Thus,every enterprise has to face a problem that how to seek a path of development from the fierce competitions.This article selected Baoding Shida weighing system co.,LTD as an example.After presenting the related literature review,the thesis conducted a detailed analysis of the development opportunities of the enterprise and its own resources.Then the author analyzed the strategy formulation of the enterprise,with the integrated use of a variety of analysis tools of strategic management.Through researching,the thesis put forward the idea that provides help for actual strategy by dense developmental strategic choices,provided guidance for further enhancement of the enterprise's core competitiveness and development advantages.Based on the former researches,the thesis made implementation suggestions to promote technology innovation and management innovation,improving human resource management system,strengthening the construction of marketing work,cultivating good corporate culture,implementing management informationization strategy measures. |
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